Southeast Asian Sports Federation Partners with Songsamai for 4-Year Kit Deal
The Southeast Asian Sports Federation has secured a 2.4 million baht agreement with Songsamai Ratchathewi 2525 to provide official sportswear.
Multi-Year Sponsorship Agreement
The Southeast Asian Sports Federation has officially entered into a strategic partnership with Songsamai Ratchathewi 2525. This agreement mandates the production and supply of athletic apparel for the SEA Games delegations over a four-year period.
The total value of the sponsorship contract is valued at 2.4 million baht. This funding will cover the costs of high-quality sportswear and athletic kits required by participating athletes and officials throughout the duration of the term.
Implementation and Timeline
The partnership is scheduled to commence with the upcoming SEA Games in Malaysia. The contract will serve the regional sporting community through multiple iterations of the games, maintaining consistent quality and branding for the participating teams.
Key details of the agreement include:
- Contract Duration: 4 years
- Total Investment: 2.4 million baht
- Primary Deliverable: Official sports apparel and kits
- Initial Deployment: SEA Games in Malaysia
This collaboration ensures that regional athletes have access to standardized, professional-grade athletic gear as they compete for regional titles. The agreement marks a significant step in securing consistent commercial support for the regional multi-sport event.
